Podcast
The Future Driven Show
Adam talks about the challenges and wins in business, with featured industry professionals, topics include business development, lead generation, leadership, culture, sales, and marketing.
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Episode 56: Emanuel Bertolini
n this episode, Adam Lejeunekopp speaks with Emanuel, a key leader at a global company specializing in home automation and security solutions, about the company’s growth and approach to innovation. Emanuel shares valuable insights into their strategy of balancing hardware and software, the importance of sleek product design, and how they’ve built strong, long-term relationships with over 2,000 dealers across North America. He also discusses the company's brand expansion and how they’re merging acquired companies into the NICE family, all while ensuring reliability and support for their network.
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Here’s the harsh truth—it’s impossible to grow a business without marketing. That’s why many companies spend a pretty penny on marketing agencies and specialists to help them create and execute their marketing campaigns. Unfortunately, hiring an agency isn’t always a long-term solution to a business’s marketing needs. With this fact in mind, we created the Madak Guide to empower people to do their own marketing by teaching them the fundamentals.
At first glance, the words “compassionate” and “ruthless” may seem to be complete opposites of one another, but they are a masterfully balanced combination when viewed through the lens of leadership. Being completely ruthless as a leader comes with its benefits and drawbacks, as does being purely compassionate. When these two traits are put together, compassionate ruthless leadership is created, which often breeds success for both the business itself and for the team members that keep it running. Keep reading to learn about what compassionate ruthless leadership is and how it can help you be the most effective leader possible.
Welcome to episode 33 of Future Driven! This week, Adam spoke with Jeff Humphreys, the founder and CEO of Shortline Creative, a digital marketing “un-agency” that creates content and runs campaigns to build brands and boost awareness. Jeff is a man of many hats, and in addition to having decades of experience in the marketing industry, he has made his mark as an athlete and a DJ as well. In this podcast, he talks about the value of long-term relationships and creating networks, as well as how vital it is to use your personality as a way to promote your brand and company.
Mindset is perhaps the most vital component contributing to success, both in personal and professional endeavors. The way you think about the world and your thought processes directly impact how you behave towards others and how you handle whatever obstacles come your way. This is why having a good attitude and outlook on life is critical. Putting the time and effort into nurturing the right mindset will give you a massive competitive advantage and help you reach your goals. In this article, we will explain why mindset is so important and how it can be the determining factor in your business’s success.
It takes a lot of hard work and dedication to succeed in the business world. You need to be able to assess risk, collaborate with others, and persevere in challenging moments. Your mindset also determines your success, and having a future-driven mentality is one of the most valuable advantages you can have.
There’s a lot of information out there about how to market. There are blogs that share tips and tricks, step-by-step lesson plans available for purchase, and gurus that claim to know the secrets to success. These days, it’s almost like marketing is treated as a mathematical formula—if you follow certain rules and use the correct order of operations, you will reach your end goal.
After graduating from Auburn University in Alabama with a degree in apparel merchandising production and design, Eric moved to Chicago to manage apparel for an events company. He then acted as a search coordinator at Resolution Media and eventually led the search practice for travel clients at PHD Media. With a love for dynamic problem solving and a desire to work for a company with an admirable mission, Eric recently shifted to a career in growth marketing at Cotopaxi.
Allison has experience in several different roles at agencies of different sizes. After her time at RPM Advertising, she knew she wanted to work in the digital marketing space, so she took a job at Resolution Media where she was involved with the first-ever influencer campaign for LeapFrog toys. With a knack for recognizing what would be big in the world of marketing and advertising, Allison has worked to innovate and bring teams together at several agencies, including Starcom, 360i, and Accenture. She is now VP of Investment at Empower, a mid-size advertising agency.
Welcome to episode 27 of Future Driven! This week, Adam spoke with Ethan Wiechmann, director of Cedar Valley Caps and a former rugby player. Ethan’s program is dedicated to helping high school kids get a sense of what they want to do in life and find their purpose. The Cedar Valley Caps program is dedicated to shaping the future of young people by giving them the chance to experience life in the workplace from an early age so they can get a sense of what their life as an adult may look like. They help thousands of high schoolers explore their interests so they can find an occupation that they will enjoy for the rest of their lives. Ethan is determined to modernize our education system for the 21st century and is constantly looking for ways to make positive changes whenever possible.
Welcome to episode 26 of Future Driven! This week, Adam spoke with Ethan Bull, who co-founded ProAssisting.com with his wife Stephanie. Through ProAssisting.com, Ethan and his wife aim to unite companies with his quality remote executive assistants, all of whom are thoroughly trained and equipped with the skills they need to thrive as exceptional assistants.Ethan grew up working at his father’s restaurant. He started as a busboy and eventually advanced to assistant manager. In every position, he quickly learned just how far quality hospitality can take a business. When it came time to train assistants himself, Ethan realized that certain qualities simply distinguish some assistants from the rest. Perhaps most notably: the difference between simply providing a service and going above and beyond with hospitality in mind.