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Welcome to episode 33 of Future Driven! This week, Adam spoke with Jeff Humphreys, the founder and CEO of Shortline Creative, a digital marketing “un-agency” that creates content and runs campaigns to build brands and boost awareness.
Jeff is a man of many hats, and in addition to having decades of experience in the marketing industry, he has made his mark as an athlete and a DJ as well. In this podcast, he talks about the value of long-term relationships and creating networks, as well as how vital it is to use your personality as a way to promote your brand and company.
Future Driven is hosted by Adam Lejeunekopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.
1:00: Adam introduces Jeff Humphreys, the founder and CEO of Shortline Creative.
1:18: Jeff tells us about his background, including how he got started and how he ended up where he is now in his professional career.
6:18: What year was Shortline Creative founded?
8:08: Adam and Jeff discuss whether they work with companies with similar values or with all sorts of businesses, regardless of their belief system.
12:45: Adam asks Jeff whether his marketing business specializes in a particular industry or not.
14:02: Jeff talks about his personal brand’s influence in Calgary and how he works to keep his popularity in that region.
16:55: Jeff tells us more about his studio and the place where he shoots his podcast episodes, as well as the way he conducts his sessions.
19:28: Adam asks Jeff about what drives him to continue working hard after more than 20 years in the industry. Where is he headed in the future?
25:20: Adam asks Jeff whether he has always been on the creative side of business operations and whether or not he plans on staying there.
30:55: Adam and Jeff discuss the “ceiling” of how much they’d like their agencies to grow.
This week we heard from Jeff Humphreys, marketer, part-time DJ, and founder of Shortline Creative, a digital marketing “un-agency.” In this episode, we learned why Jeff values networking, how he got his start in the marketing industry, and why it’s essential to build your own personal brand. Along with that, we heard all about the challenges one faces when building a business and how you can overcome them.
Welcome to episode 33 of Future Driven! This week, Adam spoke with Jeff Humphreys, the founder and CEO of Shortline Creative, a digital marketing “un-agency” that creates content and runs campaigns to build brands and boost awareness.
Jeff is a man of many hats, and in addition to having decades of experience in the marketing industry, he has made his mark as an athlete and a DJ as well. In this podcast, he talks about the value of long-term relationships and creating networks, as well as how vital it is to use your personality as a way to promote your brand and company.
Future Driven is hosted by Adam Lejeunekopp, CEO of the strategic marketing agency, Madak. In each episode, Adam talks to different industry leaders, discussing their careers, leadership styles, and goals for the future.
1:00: Adam introduces Jeff Humphreys, the founder and CEO of Shortline Creative.
1:18: Jeff tells us about his background, including how he got started and how he ended up where he is now in his professional career.
6:18: What year was Shortline Creative founded?
8:08: Adam and Jeff discuss whether they work with companies with similar values or with all sorts of businesses, regardless of their belief system.
12:45: Adam asks Jeff whether his marketing business specializes in a particular industry or not.
14:02: Jeff talks about his personal brand’s influence in Calgary and how he works to keep his popularity in that region.
16:55: Jeff tells us more about his studio and the place where he shoots his podcast episodes, as well as the way he conducts his sessions.
19:28: Adam asks Jeff about what drives him to continue working hard after more than 20 years in the industry. Where is he headed in the future?
25:20: Adam asks Jeff whether he has always been on the creative side of business operations and whether or not he plans on staying there.
30:55: Adam and Jeff discuss the “ceiling” of how much they’d like their agencies to grow.
This week we heard from Jeff Humphreys, marketer, part-time DJ, and founder of Shortline Creative, a digital marketing “un-agency.” In this episode, we learned why Jeff values networking, how he got his start in the marketing industry, and why it’s essential to build your own personal brand. Along with that, we heard all about the challenges one faces when building a business and how you can overcome them.
