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Welcome to episode 9 of Future Driven! This week, Adam spoke with Jesse Cole, founder of the Savannah Bananas. Jesse and the Bananas have reimagined baseball, placing entertainment over the sport.
Starting as a baseball player himself, Jesse then went on to manage his first team, the Gastonia Grizzlies. Jesse reinvigorated the dying team, focusing on the fans and entertainment over the sport itself. He then took his innovative ideas to a professional team in Savannah, who then became the Savannah Bananas.
Future Driven is hosted by Adam Kopp, CEO of Madak. In each episode, Adam talks to an industry professional about how they’ve gotten to where they are today, what they’re doing, and where they hope to be in the future.
0:57: Adam introduces Jesse Cole, founder of the Savannah Bananas.
1:57: Jesse started as a baseball player, but a torn shoulder sent him to become a manager for a small summer team, the Gastonia Grizzlies.
4:20: “Try a bunch of stuff, see what works, learn from the mistakes.”
6:00: Jesse talks about moving to Savannah, experiencing the company’s lowest point, and going up from there.
7:36: Adam asks Jesse whether his new version of baseball has caught on with other teams in the area, one of which also has a fun food-based name.
9:45: Jesse delves into the idea of attention over marketing.
13:15: Fans first. Entertain always.
15:20: Adam asks Jesse how he creates the perfect customer experience from beginning to end.
18:38: “Are you thinking about how you make them feel, or are they just a transaction for you?”
21:36: What does it mean to break your own rules?
24:19: Adam asks Jesse how he keeps up the internal enthusiasm within his players and workers.
29:25: Jesse goes into what the future holds for the Savannah Bananas and how they’ll continue revitalizing baseball.
This week, we heard from Jesse Cole, who is reinventing baseball. Jesse shared tips for standing out from the crowd, easing friction points, and creating a unique bond with your customers that they won’t find anywhere else. Bringing new life into a century-old sport, Jesse and the Savannah Bananas are rethinking the basics of baseball.
Welcome to episode 9 of Future Driven! This week, Adam spoke with Jesse Cole, founder of the Savannah Bananas. Jesse and the Bananas have reimagined baseball, placing entertainment over the sport.
Starting as a baseball player himself, Jesse then went on to manage his first team, the Gastonia Grizzlies. Jesse reinvigorated the dying team, focusing on the fans and entertainment over the sport itself. He then took his innovative ideas to a professional team in Savannah, who then became the Savannah Bananas.
Future Driven is hosted by Adam Kopp, CEO of Madak. In each episode, Adam talks to an industry professional about how they’ve gotten to where they are today, what they’re doing, and where they hope to be in the future.
0:57: Adam introduces Jesse Cole, founder of the Savannah Bananas.
1:57: Jesse started as a baseball player, but a torn shoulder sent him to become a manager for a small summer team, the Gastonia Grizzlies.
4:20: “Try a bunch of stuff, see what works, learn from the mistakes.”
6:00: Jesse talks about moving to Savannah, experiencing the company’s lowest point, and going up from there.
7:36: Adam asks Jesse whether his new version of baseball has caught on with other teams in the area, one of which also has a fun food-based name.
9:45: Jesse delves into the idea of attention over marketing.
13:15: Fans first. Entertain always.
15:20: Adam asks Jesse how he creates the perfect customer experience from beginning to end.
18:38: “Are you thinking about how you make them feel, or are they just a transaction for you?”
21:36: What does it mean to break your own rules?
24:19: Adam asks Jesse how he keeps up the internal enthusiasm within his players and workers.
29:25: Jesse goes into what the future holds for the Savannah Bananas and how they’ll continue revitalizing baseball.
This week, we heard from Jesse Cole, who is reinventing baseball. Jesse shared tips for standing out from the crowd, easing friction points, and creating a unique bond with your customers that they won’t find anywhere else. Bringing new life into a century-old sport, Jesse and the Savannah Bananas are rethinking the basics of baseball.
